I, For One, Welcome Our New Web Content

Trolls are incredibly difficult to own. We are messy, we are loud, we are fiercely religious and we occasionally eat our masters.

But The Guild owns me. For now. I'm sure they are going to regret it once I drain Vork's supply of orange drink and release Clara's shoats into the wild, where they'll be better cared for by the snakes and coyotes.

But this extended interview by Zadi Diaz with show creator Felicia Day from the blog of Epic Fu does a great job of getting to the heart of at least one key facet of the art of start-up media: the origin of creation.